apple new i pad Apps

Apple's new iPad ad campaignpromotes 300,000 apps "for everything you love"
By Daniel Eran Dilger Apple has introduced a new billboard ad campaign toutingnot just the iPad and iPad mini, but drawing particular attention to their shared library of 300,000 apps, a notable departure from the ads of Samsung and other tablet vendors.
Apple's initial ad campaign for the new iPad mini simply presented it next to the full size iPad both playinga duet in GarageBand, or alone in a user's hand to highlight its smaller size.
The new ads present both a full size iPad and iPad mini, depicting both running one of a series of creative applications. Each ad has a simple headline that highlights a particular category or type of apps, such as"Ear Opening" for music related titles, "Elementary" for educational titles, "Well Versed" for music notation and ebooks and "Mind watering" for visually graphic apps.
The new ads draw attention to Apple's strong software lead ahead of Android, Windows Phone, Samsung's Bada, BlackBerry and other mobile platforms.
While Apple's iPhone and iPad ads have focused on their functionality, ad from Samsung have typically portrayed the company's Galaxy products as capable of depicting a dandelion or similar static image, or call attention to hardware features such as the Note's bundled stylus to scribble on top of a static image. Other Android products are typically pictured in advertising at their home page of icons similar to the iPhone.
Amazon's recent Kindle Fire HD ads portray the device alongside an iPad, with both swiping through a series of static photos rather than running any actual software. The spot then asks viewers if, based on looking at a static display of images, they notice a difference in the two apart from their price.